Visual Importance
in today's era..
Why is Visual Content Effective?
We’ve already discussed the biological reason why visual content is super effective on social media, but let’s dive into a few more practical reasons — which ultimately comes down to a saturated marketplace.
Your followers and target audience are inundated with digital noise on a daily basis.
Each time they log into their favorite platforms, they’ve got millions of pieces of content to look at within a split second.
That’s a lot of competition for your posts, right?
But if all you’re posting is just text without some sort of visual element, you’re bound to get overlooked in favor of a video or cool image.
And your competitors know this. That’s why you need a great visual strategy to stay competitive and grow your brand.
However, that isn’t the only reason to adopt this sort of content marketing approach.
Images help increase the effectiveness of data visualization.
Memes and cartoons offer a lighthearted approach to a serious topic. Product photos make it easier to decide to purchase a product.
And those are just short examples of how different types of media can elicit a positive response from your target customers.
Simply put, visual content catches your customer’s attention and makes it more likely they’ll make a purchase or share the information with others.
How Has Social Media Changed in the Last Two Decades?
Much like different elements of society, social media is constantly evolving.As platforms upgrade to new-and-improved formats, change algorithms, and consistently work to achieve a better experience for users, the way we all consume digital information on these websites and apps does, too.For example, just under twenty years ago, it was nothing for someone to have a MySpace profile or a Livejournal blog. Then came along Facebook and Twitter, which made interacting in this kind of format more mainstream.Eventually, we added Pinterest, Instagram, and YouTube — all highly visual social media platforms that hinge on photos and video.Now? The process of live streaming through apps like TikTok and Twitch is becoming even more popular. This means the original mainstream platforms like Facebook, Instagram, and even Pinterest are finding ways to help people make the leap from photos to video.As you can tell, the entire industry is shifting into a place where this type of content is going to be vital for companies who want to gain a digital presence.
Why is this happening?
To start, technology has improved dramatically in the last two decades.
Smartphone cameras are just as good as some full-size digital formats, making it quick and easy to create videos and edit digital images on the go.
What’s even more fascinating is that some of these social media websites are leaning towards taking their tech capabilities further by adding virtual reality, like Facebook’s Oculus or YouTube’s VR.
Can you imagine a time in the future where creating content for your target audience literally means building a world to enjoy interactively?
We just might be heading in that direction based on past trends, which is why adopting a visual strategy now is so crucial for digital marketers.
Popular Types of Visual Content:
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Video: Engaging and interactive, videos boost brand interaction. Casual behind-the-scenes clips can capture attention too.
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Live Streaming: Real-time content via Facebook, Instagram, or Twitch excites audiences, perfect for Q&As or product launches.
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Quizzes: Interactive content like quizzes drives engagement, ideal for eCommerce to help customers choose products.
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Bite-Size Videos: Short, under-a-minute clips (like on TikTok) offer quick entertainment or education.
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Maps & Charts: Great for simplifying complex data, even in B2B settings on platforms like LinkedIn.
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Memes & GIFs: Humor-packed visuals add personality and fun to your brand's social media presence.
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